Thoughts
Honest takes on DJing, producing, the grind, and how to keep going when nothing seems to be working.
99% of what you do won't work
Reality check — 99% of the things you do will not work. They won't land. They won't connect. People will say no.
The grind nobody posts about
I used to take the drug from Limitless because I thought it would help me finish tracks in my studio.
You haven't heard my best record yet
Why is it worth sticking it out? Because tomorrow you could make the song that gets played at someone's funeral.
The one story I never tell
When I was 20 I was DJing in local clubs and I thought I was living the dream. Then I met Calvin Harris.
I couldn't afford it
This changed my life, but it almost didn't. Because I couldn't afford to buy a set of CDJs. I couldn't even afford one.
Don't be mid
Nobody remembers the person who plays it safe.
Just one more
What would happen if you did one more practice? One more song idea? One more hour in the studio?
It's not cringe to chase your dreams
It's not cringe to put yourself out there. And it's not uncool to chase your dreams. Every person you've ever looked up to did exactly that.
My biggest song was named by a stranger on the internet
My biggest song — the one with over a billion streams — was named by a stranger on the internet.
The number one mistake every new producer makes
When you first start out, you'll accidentally make something that sounds quite good — and then you'll get stuck on it forever.
Nobody will believe in you until everybody does
Someone stopped me at Miami Music Week and asked for my best advice for someone trying to make it as a DJ and producer.
The biggest lie people believe about confidence
People feel like you have to be confident before you do the thing. You don't.
If you don't want to make content, it's not going to work
I meet so many people who want to be a DJ and producer, but they don't want to make content. Here's the fucking reality.
The blueprint to becoming a headline DJ
What's standing in the way of you being a headline DJ right now? It's the thousands of shitty tracks you haven't made yet.
Two choices
If you're a DJ who doesn't produce music, you're seriously limiting your growth.
Anxiety is in us all
Everyone thinks once you're a big DJ you've got it all figured out. The truth — I still get huge anxiety every time I release music.
Thank you, TikTok
This time last year I didn't use TikTok at all. Then something switched in my head — and a 30-second rough idea became B-Mine.
Hot take — buy the seat you can't afford
When I first started flying business class it was a big stretch financially. The productivity I got out of those flights was insane.
The one thing that decides if you're successful
There's one thing that decides who's going to be successful and it's probably not what you think. It's self-discipline.
The secret to making good music
A guy waited for me outside the back of the nightclub. He had one question — how do you make good tracks?
Being underrated is your superpower
If you're a DJ and no one listens to your mixes, no one streams your music, no one likes your posts — that's straight up your superpower.
I still don't walk on stage feeling like I deserve to be there
Something I never expected about becoming a successful DJ — every crowd resets me back to zero.
Your habits define who you become
Everything you think you know about becoming a successful DJ is probably wrong.
None of us at the top actually know what we're doing
Save this if you're trying to make it as a DJ — none of us up here know what we're doing.
You don't need to win today
You can't accomplish everything in a day. And if you're impatient like me, that's frustrating as hell.
Greatness doesn't announce itself while it's happening
Ever felt like you're working every single day, but nothing's happening? That's usually the opposite of failure.
If you got a DJ controller for Christmas, listen to me
You're a really shit DJ right now and you're going to be for a while. That's just the truth.
Balance is the worst advice for DJs and producers
Balance is for people who don't like what they do.
No one needs a DJ in 2026
Spotify can make records and it's not even that bad at it. So don't try to be useful — be more human.
Prove to the universe that you really fucking want it
Less than 1% of DJs get to play festivals, make proper money, even get their music heard. Here's how you make it into that 1%.
You're not the most talented. Here's how you still win
Most people think talent is the deciding factor. I don't think it is.
Make up an imaginary manager
A secret tip for DJs that I first did when I was coming up.
The only difference between the people at the top and everyone else
If you're chasing your dreams, this is a message for you.
You've got to be delusional to be successful
In 2016 I moved to London with nothing. I sold everything I owned just to afford the chance to make my dreams real.
Speed is everything
Two assumptions: you want to make great music, and you're not the most talented person in the world.
Stop waiting for permission to be the DJ you dream of being
No one's going to look at you and say, yeah mate, you should be a big DJ.
Work like you have the best job in the world
Remember when school told you if you want a good job you have to work really hard? They were right — just about the wrong jobs.
You're not a shit DJ just because you don't have a $20,000 setup
Instagram is full of bedroom DJs with the most expensive gear. I didn't have my own decks for the first five years.
I called in sick from Ibiza and got fired
This is the exact shop I used to work in when I was 18. I haven't been in here for a long time.
Five years of ignored emails to number one
If you've ever felt like giving up, this will change your mind.
Be annoying
You need to be annoying to be successful.
The best DJ advice has nothing to do with DJing
A guy at the gym asked me what advice I wished I'd had when I first started out.
Perfection is killing you
How many times have you finished a track but never put it out because one little thing didn't sound quite right?
Kill your plan B
Ten years ago I was a resident DJ in the north of England with a steady income. So I quit.
Why I document everything
I'm not some superstar born with natural abilities. I just keep going and getting better.
Now is the time
The track you're working on, finish it and put it out. The video you've been overthinking, just film it.
The struggle is the fun
I always think I'm going to hit that next level and then everything will be easy. It's never the case.
Ed Sheeran wrote thousands of songs before one was good
Prepare yourself for that same journey. The good news is, if you love making music, it's not stress.
How to push past rejection
Everyone's trying to be a DJ. So the answer is more often than not going to be no.
20 years from cheap secondhand decks to Hï Ibiza
I'm stood outside Hï Ibiza and my face is on the wall. Here's how I got here.
If you're stuck on a sound, leave it
A track is like a sculpture. You chip away and it reveals itself eventually.
If McDonald's didn't reply, why would the labels?
I applied for a job in McDonald's once and didn't hear back. So why was I scared of being ignored by labels?
How to find your sound
When you first start producing, you can hear things in your head but you don't have the skills to get them into the DAW.
What music meant to me growing up
I was an internet kid. Locked myself away with the computer, deep-diving for tunes in every genre.