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Apr 28, 2026 / 1 MIN READ

99% of what you do won't work

JAMES HYPE
You're not supposed to win all the time. Otherwise everything would be too easy.

Reality check. 99% of the things you do will not work. They won't land. They won't connect. People will say no. You will get rejected.

But you can't let that put you off. Because if you keep going, you're going to get to that hundredth thing. And that's the one that makes a difference. That might be the thing that changes your life. Might change other people's lives too.

So keep pushing through. You're not supposed to win all the time. Otherwise everything would be too easy.

Go get it.