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Oct 9, 2025 / 1 MIN READ

Be annoying

JAMES HYPE
You need to be annoying to be successful.

You need to be annoying to be successful. Here's what I mean.

In 2020, I made a demo track and I thought it was sick. So I sent it to Vintage Culture to see if he wanted to collab. He said yes. I was so gassed.

Over the next six months, I kept messaging him. He didn't reply. I messaged him two more times. Nothing. I just thought maybe he doesn't want to do the track anymore — I should probably give up.

But I messaged him one more time, almost a year after we first spoke. And this time, he actually replied. Sent me a version of the track he'd worked on.

That collab, Give Me A Feeling, now has 121 million streams on Spotify.

So be annoying.